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Repainting market-resulting in increased competition for paint companies

  • Categories:Industry News
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  • Time of issue:2016-11-02
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Repainting market-resulting in increased competition for paint companies

(Summary description)It is understood that the repainting business has become a new sales growth point for the two companies in the past two years. Not only that, the related repainting business also drove the sales of advanced painting tools. "Nippon's recoating market in China is growing. Nippon has set a market share of 15 billion yuan for recoating by 2020."

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2016-11-02
  • Views:0
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It is understood that the repainting business has become a new sales growth point for the two companies in the past two years. Not only that, the related repainting business also drove the sales of advanced painting tools. "Nippon's recoating market in China is growing. Nippon has set a market share of 15 billion yuan for recoating by 2020."

Industry insiders said that at present, foreign paint companies such as Nippon Paint and Dulux are at the forefront of the recoating market, but only a few domestic paint companies are doing it, and even many domestic major brand companies are just following, which is extremely large. However, several domestic paint companies disagreed and did not attach importance to the recoating market, so they were ready to seize the new market.

1. Product and service transformation will test enterprises

The reason is that the future architectural coatings market will not only focus on product competition, but also a new service and new channel. In terms of product function, whether it is an external wall or an internal wall, the re-coated product will become the world of new environmental protection, energy saving, high efficiency and multi-functional composite products due to the increasingly stringent consumer concept and functional standards. This will inevitably eliminate a large amount of technology and backward production capacity, making it difficult for traditional manufacturers who cannot make timely transitions to continue.

2. Requirements for construction materials and environment:

The repainting of the interior walls of old houses not only involves the selection of environmentally friendly coatings, but also includes a series of home protections, neighborhood impacts, construction cycles, inspection standards, etc. in the construction process of the original wall, wood products, grassroots evaluation and re-disposal, etc. The construction management problem is different from the rigid requirements for the completion of painting of new residential buildings in the past.

3. Requirements for construction technology

It is an optional requirement for a superior residence rather than a necessity, and the base surface, base layer and environment of the old house are very different. If the construction personnel have insufficient experience, inadequate technology and poor communication, there will be many on-site construction problems and late complaints. It may affect the settlement and settlement of the project, and even affect the establishment of the service brand of Tuqi.

The future repainting market will be a face-to-face market with ordinary consumers, which will also bring challenges to enterprises accustomed to traditional agency and distribution marketing models.

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