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Market Recovery Opportunity Is Coming — 2020 New Channel Launch of BATF Channel

  • Categories:Company News
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  • Time of issue:2020-04-16
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Market Recovery Opportunity Is Coming — 2020 New Channel Launch of BATF Channel

(Summary description)Since the beginning of 2020, the economy in the first quarter of the country affected by the epidemic has nearly stopped, and the paint industry has also been affected by the broader economy. However, in this epidemic, China's institutional advantages have been fully exerted, and the epidemic situation has been quickly controlled. Since March, the domestic market in various industries has recovered and developed rapidly.

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2020-04-16
  • Views:0
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Since the beginning of 2020, the economy in the first quarter of the country affected by the epidemic has nearly stopped, and the paint industry has also been affected by the broader economy. However, in this epidemic, China's institutional advantages have been fully exerted, and the epidemic situation has been quickly controlled. Since March, the domestic market in various industries has recovered and developed rapidly. Driven by national policies and effectively controlled by the domestic epidemic, the economic rhythm in the second half of 2020 is expected to rise rapidly. As an important support for BATF's 2020 development strategy, the Channel Business Department assists the construction of the channel system and realizes the establishment of a one-stop sales and service platform for small and medium-sized customers across the country based on dealer channels. This is a strategic priority for BATF. To this end, the BATF Group launched this online new product launch event.

The leaders who attended the forum were: Mr. Zhou Wei, Vice President of BATF Group, Mr. Liu Lei, Director of Marketing and Service System Operations Management Department, Mr. She Baoming, Director of Channel Business Department, Mr. Yuan Hui, Director of Marketing Department, Yu Yu, Director of TS Mr. Yong, Mr. Wei Rong, senior manager of the promotion department.

Mr. Zhou Wei, Vice President of the BATF Group, first addressed the press conference. President Zhou said that although the new crown epidemic in 2020 hit the entire industry, we still see this as a good opportunity to turn "crisis" into "opportunity." In recent years, BATF has worked hard and accumulated a lot of strength, and we have the confidence to win the war. After careful research, the overall business goals of BATF and the sales goals of the channel department remain unchanged. Based on sufficient market research, we also judge that the market recovery in 2020 will be very rapid, and market activity and material prices will also show signs of declining and then rising. And for the paint industry, driven by policy, this year's market demand has not changed much, and it will be a lucrative year!

▲Mr. Wei Zhou, Vice President of BATF Group

In response to the crisis, Badrich actively responded to marketing efforts in many aspects such as brand promotion, marketing activities, and product development. Launched multiple channels of customized products to meet the needs of market consumption upgrades. Facing the market integration, as a "water-based paint overall solution provider", BATF will actively participate in the competition.

I believe that after the Great Campaign, there will be a great governance. Now that we have seized the opportunity period of 3-6 months, after laying the foundation, there will be greater development opportunities from the fourth quarter to next year.

▲Mr. She Baoming, Director of Channel Business Department

Mr. She Baoming, Director of Channel Business Department of Marketing and Service System, told the excellent dealers of BATF that the impact of the epidemic and the fluctuation of international crude oil prices led to a sharp drop in raw material prices and the market entered the Red Sea. Facing sudden market changes, many dealers are confused. However, the price war is only temporary, and it will eventually be eliminated. It is impossible for any industry to survive through the price war. Price wars can never become a company's strategy, and the future competition will eventually return to the competition of brand, quality and service. The ability to provide product solutions determines who will win.

This new product launch has introduced new products and added market activity and vitality on the basis of improving quality. BATF will continue to output more competitive products for the market, and is committed to helping dealers continue to improve their operating capabilities, comprehensively enhance customers' market competitiveness, and seek a win-win situation!

Channel new product release

Mr. Yu Yong, TS Director Engineer of the Group's R&D Center, introduced the star products in the interior wall odor and colorful emulsion product line to the distributors. For the remaining products of the inner wall products, we analyze the changes in market demand in a targeted manner. From the initial focus on cost-effectiveness to the increasing consumer attention to low odor, low VOC, and green sustainability, the trend of consumer upgrades has become more apparent. BATF keenly captures this trend and continuously improves product quality. Starting from the quality of raw materials, we select high-purity monomers and low-odor emulsifiers, and at the same time use our unique pure-flavor stripping technology, double check, the products meet high environmental protection indicators. In recent years, exterior colorful coatings have become a popular product in exterior architectural coatings, and people in the industry are optimistic about the development prospects of colorful coatings. The colorful two-in-one emulsion launched by BATF is synthesized by RAFT polymerization control technology, which has high stability, strong cohesion, and excellent water-resistant white performance. In order to solve the compatibility problem of colorful paint emulsion and protective glue, our company has also launched a matching colorful protective glue to make the colorful paint more stable.

▲ Mr. Yu Yong, TS Chief Engineer, Group R&D Center

Channel product promotion strategy

Mr. Wei Rong, senior manager of the marketing and service system promotion department, elaborated on the market competitive advantages of the products of the channel department. Corresponding to competing products, Wei Gong introduced the dealers one by one from the aspects of performance, price, and brand advantages. Helping Budfu dealers to seize the market more quickly and in a targeted manner and dig deeper into sales growth points.

▲ Mr. Wei Rong, Senior Manager of Marketing and Service System Promotion Department

I believe that in the new year, our manufacturers will join hands and cooperate sincerely, and we will definitely achieve better results!

BATF, your "water solution overall solution provider"!

Thanks for having you, and grateful colleagues!

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