On the morning of June 3, Mr. Liu Shanjiang, Chairman of Hebei Chenyang Industry and Trade Group Co., Ltd., Mr. Liu Tong, Executive Vice President, and Mr. Duan Jinyong, Purchasing Director, were invited to visit the headquarters of Badfu Group for cooperation and exchanges. Mr. Liang Qiansheng, President of Bardford, led Mr. Zhou Wei, Vice President, Mr. Zhang Zhenyuan, CFO of Financial Center, and Mr. Yang Wentao, Director of R&D Center, personally received Chairman Liu and his party.
Chenyang is a legend in the paint industry. In 1998, Chenyang Industry and Trade Group was established in Baoding City, Hebei Province. The company focused on research and development and production of water paint series products, and actively advocated the concept of green environmental protection. In more than ten years, it has successfully transformed from an initial trading company into a leader in China's water paint manufacturers, and has achieved a leap-forward development in the domestic water-based paint industry.
（1）Strategic cooperation, fruitful
Bad Fu and Chenyang have many years of cooperation foundation, which can be described as a deep source. President Bad Fuliang first warmly welcomed the arrival of Chen Yang Liu Dong. Visiting the site, Mr. Wu Tingshu, Director of Strategic Accounts of Badfu first elaborated on the cooperation between Badfu & Chenyang in recent years. Bardford and Chenyang began business dealings in 2011, and by 2015 the cooperative relationship between the two parties has grown by leaps and bounds. The scope of cooperation has expanded from a single product to a full range of products, and the business volume has increased year by year.
In 2016, Bardford and Chenyang established a strategic cooperative relationship on the basis of harmonious, stable and fast-growing business. It aims to guide the industry's environmental protection direction, prevent major business risks, joint research and development, in-depth cooperation, and share information. 2019 will be a year full of opportunities and challenges, and the cooperation between Badfu and Chenyang will also be more stable and solid!
(2) Joint development with bright prospects
From the beginning to the present, Chenyang has never stopped the pace of research and development and innovation. At present, Chenyang has built the only waterborne coatings academician workstation in China, and established a waterborne coating nanomaterials laboratory in cooperation with the Institute of Engineering, Chinese Academy of Sciences. It has R&D centers in Baoding and Shanghai, and announced the establishment of overseas R&D centers in Germany with the China Association for Science and Technology. It has applied for more than 700 patents, authorized 300 patents, and participated in the formulation of more than 50 national and local standards. On December 6, 2018, Badfu and Chenyang Water Paint jointly established a joint laboratory. The cooperation in the technical field will provide customers with practical and environmentally friendly coating solutions through innovation and R&D at the raw material level, and inject a new wave of new water-based coatings and create a green ecological industry chain. power.
President Liang accompanied Chairman Liu to visit the Badfu R&D Center. Mr. Yang Wentao, Director of the R&D Center, gave an on-site explanation, focusing on visiting the Badford & Chenyang Joint Laboratory. Mr. Yang gave a detailed introduction to the R&D progress of the joint laboratory. The joint laboratory has now completed two development projects, and three other joint development projects are proceeding smoothly. Bardford and Chenyang will use technology as a link and joint research and development, reflecting the powerful combination of environmental protection and technology.
(3) Industry discussion, forging the future together
During the interview, Mr. Liu Lei, the director of marketing system operation and management, gave an overview of the coating industry in Guangdong Province and the development of key coating companies that cooperated with Bad Fu in Guangdong Province. Mr. Zhou Wei, Vice President of Bardford, made an in-depth analysis of the development of the national industry from January to May in 2019. The global economy has gradually recovered after undergoing long-term adjustments; China's economy has shifted from a period of high-speed growth to a stage of high-quality development, and the real estate industry has also entered a period of large stocks, low growth, and stable development; after experiencing extensive outbreak growth, coatings The industry has diverged, and the mainstream has begun to develop in the direction of greening, standardization, and specialization. After a series of survival of the fittest in the paint industry, a benign industrial chain is taking shape.
During the visit, Bad Fuliang and Chen Dong Liu donated souvenirs to each other. The visit of Chairman Chenyang Liu has profound significance for deepening the exchange and cooperation between Badfu and Chenyang. As the largest all-water paint company in China, Chenyang Water Paint's corporate mission of "creating a healthy life with water paint" coincides with the brand philosophy of "advancing the global water-based" of Badfu. In the ever-changing and fiercely competitive market environment, Badrich is willing to work together with Chenyang, develop together. Contribute to the goal of "promoting global water-based"! Create a bright future for the coating industry together!