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Steady Progress and Expansion: BATF's Inaugural Overseas Product Technology Exchange Seminar Triumphantly Held in Hanoi, Vietnam

Steady Progress and Expansion: BATF's Inaugural Overseas Product Technology Exchange Seminar Triumphantly Held in Hanoi, Vietnam

2024-01-31 17:43:18

On October 12, the BATF Group hosted its first Overseas Product Technology Exchange Seminar at the landmark InterContinental Hotel in Hanoi, Vietnam, under the theme "Steady Progress, Heading Towards 'Beyond.'" The event saw the presence of BATF Group's COO, Mr. Zhou Wei, Deputy General Manager of the New Materials Division, Mr. Wen Bo, CEO Assistant, Ms. Yuan Hui, along with numerous representatives from local Vietnamese clients.


This marked BATF Group's premier large-scale conference in the Vietnamese market, aiming to collaboratively explore new trends in coatings development with various stakeholders in Vietnam. The seminar also served as a platform to share BATF's innovative products and unique product solutions tailored for the specific segments of the Vietnamese market.


In his opening speech, BATF Group's COO, Mr. Zhou Wei, expressed confidence in Vietnam's future development. With 23 years of steady growth, BATF has become Asia's largest supplier of waterborne emulsions for architectural coatings, with products exported worldwide. The company's sales scale ranks first in Asia and among the top three globally. BATF has meticulously developed a series of products for the Vietnamese market, catering to the country's climate and diverse needs, offering updated, broader, and superior choices for Vietnamese coating enterprises.



BATF Group COO, Mr. Zhou Wei, delivering the opening speech


During the seminar, BATF, aligning with Vietnamese market demands, introduced highly competitive products focusing on two major product lines: architectural coating emulsions and waterproof emulsions. Regarding architectural coating emulsions, the spotlight was on interior wall products with outstanding features such as formaldehyde removal, zero-additive stain resistance, high gloss, and high hardness. Additionally, innovative low-carbon light aggregate stone solutions that significantly enhance production and construction efficiency were presented and well-received by attendees. In the waterproof emulsion segment, emphasis was placed on acrylic-modified polymer cementitious materials and single-component waterproof materials based on acrylics. These solutions, known for their health and environmental friendliness, stability, and high quality, captured the audience's attention.





Product presentation session


The seminar featured a BATF product showcase area, allowing clients to observe and experience sample props firsthand, gaining a tangible understanding of BATF's product quality and value. Deep exchanges with clients during the event provided valuable insights for BATF's product development direction and market strategy.






Product showcase area


To express gratitude for the enthusiastic participation of Vietnamese clients, a thanksgiving luncheon was specially arranged. The banquet included exciting performances and lucky draw activities. BATF Group's leaders, along with representatives from local Vietnamese clients, raised their glasses in a toast, envisioning the future and conveying confidence in mutual cooperation and success.




The successful organization of this seminar not only strengthened BATF's cohesion with Vietnamese distributors and clients but also significantly enhanced BATF's visibility in the Vietnamese market, laying a solid foundation for further market expansion. It reflects BATF's confidence and determination in venturing into overseas markets, marking a milestone in the company's international market exploration.




In the future, BATF Group will continue to deepen its presence in the field of waterborne emulsions. The company will transform its innovative research and technological advantages into core competitiveness, meticulously crafting artisanal products, and providing customers with higher quality and more efficient services. Together with its clients, BATF aims to drive the global development of waterborne coatings.

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