On the morning of November 11th, BATF Group and Hubei Qili New Material Co., LTD reached a strategic cooperation, and both sides held a signing ceremony for strategic cooperation. This marks that the two sides will join hands strategically, carry out all-round and in-depth cooperation and make joint efforts to achieve the strategic goal of joint development and mutual benefit.

Zhang Xiaowu, General Manager of BATF Marketing and Service System (left), Zhang Qing, Chairman of Qili New Material (right)

 Mr. Zhang Xiaowu, General Manager of Marketing and service system of BATF Group, attended the signing ceremony and signed a strategic cooperation agreement with Mr. Zhang Qing, Chairman of Hubei Qili New Material Co., LTD. Mr. Li Zhengping, chief engineer of Qili New Materials, Ms. Li Ting, purchasing Manager, Mr. Mai Shihua, sales director of Central China region of BATF, project leader of R&D system of BATF and sales elite team of Hubei region attended the ceremony and witnessed this exciting moment together.

Create quality services and help customers succeed

BATF and Qili New material have a deep relationship. Since the establishment of cooperation, the company has maintained a compound growth of 30% every year, and the scope of cooperation has gradually expanded from a single product. The exchanges between the two sides are getting closer and the cooperative relations are solid and sound. General manager Budfu Zhang led the sales and R&D technical team to conduct in-depth cooperation and discussion with Chairman Zhang and his delegation of Qili New Materials, and exchanged opinions on the development trend of interior and exterior coatings in the next five years. Zhang always first of all, on behalf of the company extended a warm welcome to zhang chairman visit, bud rich in recent years, have been thinking He Ruwei clients, for industry, create more value for the society, we look forward to working with rev. The new material in the broader field, hope to cooperate in the future cooperation, jointly promoting the development of industry with high quality. BATF will continue to work hard to help customers succeed!

Our collective efforts, link industry win-win

Qili New Material was established in September 2013 and listed on neeQ in August 2016. The company integrates research and development, production and sales of new building materials, and has built a first-class modern RESEARCH and development center, established the "Academician expert workstation", with more than 30 invention patents and utility model patents. At the same time won the "top ten exterior wall paint brand", "Outstanding exterior wall paint brand", "high-tech enterprise certificate", is the central "quality" column recommended brand.

Based on a broad consensus on green, high quality products and services, both parties will jointly conduct a market demand study. BATF r&d system takes Jiantu emulsion 10E as the research and development direction, focuses on the pain points and technical difficulties of customers, continues to explore better solutions, endowing exterior wall coatings with higher performance, leading the new direction of the market. Mr. Li Zhengping, chairman of Qili New Material Zhang Qing and chief engineer, communicated with the R&D team of BATF on the projects of coating solutions for old city reconstruction, cost-effective lacquer emulsion, water-coated sand prospect and formula process optimization, and reflective and thermal insulation lacquer.

After the meeting, Mr. Zhang, director of Qili New Material, visited BATF Zhongshan factory and exchanged market trends and demands. With the political and economic changes at home and abroad, China's economy is shifting from extensive to high-quality development, and the architectural coating industry will also usher in new opportunities and challenges. But we still see strong driving forces for rapid urbanization in China. The market demand for architectural coatings, especially exterior wall coatings, is still very large. Colorful coatings have become a new growth engine in the exterior wall coatings system. The cooperation between BATF and Qili New Materials is also improving year by year.

The signing of this strategic cooperation agreement and the reaching of strategic consensus represent a new chapter in the cooperation betweenBATF Group and Qili New Material. We believe that through complementary advantages and strong cooperation, both sides will be able to pool wisdom to create a better future and promote the development of building exterior wall coating to the direction of green environmental protection!