It is understood that in the past two years, repainting business has become the two companies new sales growth point. Not only that, the related recoating business, but also drove the sales of advanced coating tools. "Currently Nippon China's repainting market is growing. Nippon has set a market share of 15 billion yuan by 2020."

The personage inside course of study says, the nation, such as duoleshi coating of foreign enterprises are walking in the forefront of the painting market, but only sporadic several coatings enterprises in the domestic, and even many domestic big brands are also just to follow, and the vast number of domestic coatings enterprises were not, and did not take the painting market, preparation for the new market.

1. Transformation of products and services will test enterprises

The reason is that the future architectural coating market will not only pay attention to product competition, but more likely to be a struggle for new services and new channels. In terms of product functions, recoating products, whether external wall or internal wall, will be the world of new environmental protection, energy saving, efficient and multi-functional composite products in the future due to the increasingly stringent consumption concept and functional standards. This is bound to eliminate a large number of technology, the strength of backward production capacity, so that the traditional manufacturers can not timely transformation difficult to continue.

2. Requirements for construction materials and environment:

The recoating of the inner wall of the old house not only involves the selection of environmental protection coating, but also includes a series of construction management problems such as home protection, neighborhood influence, construction cycle and inspection standard in the construction process of the original wall and wood products, which is different from the rigid demand of the completion of painting of the new house in the past.

3. Requirements for construction technology

It is an excellent selectivity of rather than have to demand, and the base of existing homes, at the grass-roots level and environment differ in thousands ways, if inexperienced construction personnel, technology, communication, will produce a lot of site construction claims, and late may affect not only present the settlement of the project, and even affect the coating enterprise service brand to stand.

In the future, the recoating market will be a face to face market with ordinary consumers, which also brings challenges to enterprises accustomed to the traditional agency and distribution marketing model.