Some hot city for nearly a period of time in the housing market continues to "high fever", a new round of regulation of the real estate market boom is lifted - since Sept. 30 solstice on October 8th, just nine days, Beijing, tianjin, xiamen, chengdu, hefei, zhengzhou, hangzhou, suzhou, dongguan, shenzhen, guangzhou, nanning and other 21 cities developed market regulation and control policy, Some cities have issued home purchase risk alerts to curb speculative investment demand and curb the rapid rise of housing prices.

Why the second half of this year will introduce the property market purchase restriction policy, and the property market purchase restriction policy is not the central government unified, but each city, region respectively, which has what mystery? What will be the final impact on the coating industry, it is really worth coating manufacturers to pay close attention to see the opportunities and challenges in the future?

The government has clearly realized that the overheating of real estate has affected the healthy development of the overall economy. Analysts said that given the current weakness of the real economy, the lack of risk resistance and difficulties in the operation of enterprises, the overheated real estate market will not only hurt the confidence of investment industry, further pressure on the real economy, but also magnify financial risks.

At a meeting of the Political Bureau of the CPC Central Committee held in July 2016, it was clearly proposed to "curb asset bubbles", which analysts believe indicates that senior officials have identified the "high fever" of the first and second tier property markets as asset bubbles, and control measures are ready to be launched. The traditional peak season of the property market in the "gold nine silver ten", at the moment to increase the market control, digestion of local overheating risk, it is the right time.

The surge in house prices in recent months is directly related to leverage, excessive credit expansion and land supply. This round of new housing market "appropriate medicine", to curb speculative investment demand as the focus, or limit the purchase and loan, or limit the price of housing and land, or strengthen supervision, the short-term is expected to cool the current overheating property market.

The government also sees that while the overheated property market is concentrated in a few first - and second-tier cities, there are still some third - and fourth-tier cities in the downturn. Moreover, the real estate sector is indeed shouldering the heavy task of supporting the economy under the background of economic slowdown. Therefore, the central control of the property market did not take a one-size-fits-all, but the overheated area of the property market to adopt differentiated control policies, in order to avoid the city gate fire disaster and fish in the pool.

On the other hand, although the overheating property market is in some cities, it does cause great harm to the real economy. If we do not take decisive regulation measures, it is bound to lead to a catastrophe, and then it will be too late to take measures. At the same time, can not erase the real estate to the economy's support role, need to be in the way of regulation and control of art. This has "because of the city policy, one city policy" regulation requirements. This shows the good intentions of senior managers.

In this context, if we want to the influence of the property market regulation policy on the coating industry next conclusion, it can be said that one is a good long-term coating industry; Second, there will be some short-term psychological adverse effects; The third is to promote industrial transformation. Of course, these effects will not be felt all at once, it is a gradual process.

To coating industry is long-term good, mainly reflected in a few aspects: first, if not overheated property market regulation, continue to heat, will inevitably hurt the overall economy itself, once the overall economy problems, cover the nest under the egg, coating industry can be insulated? Second, the overheated real estate has led to the rise of housing prices and concentrated a large amount of money on house purchases, so how can consumers afford to buy paint for decoration? Third, the current round of regulation is the regulation of one and two lines of overheating cities, the government or encourage the healthy development of real estate in three and four lines of cities, and three and four lines of cities is just the last piece of hot land for the popularization of paint demand, with the help of this potential will form a joint force in three and four levels of the market. According to these three points, the paint industry is positive for the long run.

The short-term downside is also clear. Include coating person to think, coating product is to depend on above estate, estate is subjected to regulation, can extend to coating domain necessarily. Branded in people's psychology on the market encounter regulation concept, some potential demand for cash will be weakened, will not go to buy paint in the short term. Of course, this effect is mainly for those potential requirements, and has no effect on those rigid requirements.

For this round of real estate market regulation, "this round of regulation policies are relatively mild, but targeted, is to limit real estate speculation, prevent bubbles, housing prices will slow down." China real estate association former vice president Zhu Zhongyi said.

The implication is that the government encourages and supports the improvement demand, and the improvement demand for coating is also improvement. Therefore, objective to improve the quality requirements of coating products, is conducive to promoting the upgrading of coating products.

Therefore, for paint manufacturers, we must recognize the essence of the real estate market regulation of this round, do not see the advent of regulation, take past experience to set. In fact, this round of real estate market regulation and control with the past has a different nature, so no matter in the real estate market or paint market, the results are not the same. Only by treating the market differently can we grasp the essence of the market and operate it rationally. Business opportunities are often in policy changes, depending on whether you have a keen vision.