Awarding Ceremony of The Summit

Recently, the "2021 Human Resource Management Outstanding Award Winner Summit and Award Ceremony" hosted by 51job, a leading hr service provider, was held in Beijing. This summit, under the theme of "New Competition, New Management, New Future", pays more attention to the contribution of human resource management to enterprise strategy. After 20 years of practice in human resource management, BATF Group stands out among more than 6,000 enterprises and deserves to win the "2021 Human Resource Management Excellence Award".

Human Resource Management Excellence Award 2021

BATF, founded in 2000, is the largest water-based emulsion research, production and marketing enterprise in China. The group has six production bases in Shunde, Changshu, Shanghai, Chengdu, Zhongshan and Cangzhou with more than 2,000 employees. Up to now, the company has provided products and services for more than 10,000 enterprises, including shandwick, PPG, Akzo Nobel, Nippon, Three Trees, Gaboli and other well-known enterprises in the industry. The company's product market share of nearly 40%, in China's building paint emulsion market is in an absolute leading position.

At present, the company is embarking on the next 20-year journey under the guidance of "2235 Strategy". In the rapid development, BATF realized that the first thing to be solved is the problem of people: selecting, retaining and cultivating people, making "people" become the biggest asset of the company, maximizing the release of people's value, and growing together with the company is the core task of the company.

BATF six production bases

In the face of challenge, bud rich combined with industry characteristics, enterprise development strategy as the core, escalating talent strategy, change enterprise strategy to stimulate talent strategy iteration, with the strategy of talent strategic drive, through a series of bold innovation and practice, from "attaches great importance to the strategic reserve, reinforcement learning culture, focus on staff need to" three aspects, To create a competitive, vitality and combat effectiveness of the talent strategic framework.

I. Attaching importance to strategic reserves

In order to build a talent team of "high education, high quality and high potential" and meet the talent demand in the rapid development process of the Group, the company implements one-to-one training for core strategic reserve talents by the group leaders, teaching by word of mouth and example, guiding by business mentors personally and teaching practical experience hand in hand to help the talents grow rapidly.

Through one to two years of gradual tracking training, the outstanding talents will quickly grow into compound talents with strong business ability, high management potential and good comprehensive quality, meet the requirements of the group manager level and above, and quickly enrich to the talent echelon of the group headquarters.

Second, intensive learning and cultivation

BATF has been adhering to the people-oriented management concept, attaches great importance to talent training, with a comprehensive and systematic training mechanism to continuously provide broad development space for employees, with the development of the enterprise at the same time to fully realize personal value, and grow together with the enterprise.

Human Resources and Administration Center institute training

In 2020, the company established the BATF College. Currently, we are offering courses on strategy, leadership, innovation, financial management, human resource management, marketing and other topics to meet the needs of the group's management, so as to create a panoramic vision for managers and improve their management ability.

Third, pay attention to the needs of employees

公Our canteen provides a buffet of nutritious lunch, soup and fruit, as well as western food and healthy low-calorie meals for free choice. At the same time, the company also has free gym facilities, five insurances and housing fund, marriage leave, maternity leave and other related welfare protection. In addition, the company regularly organizes birthday parties for employees to celebrate their birthdays, so that employees can feel the warmth and care of home in the group.

Company western restaurant part of the dishes

A corner of the company gym

Through the implementation of talent strategy, the company enables employees to share the growth dividend of the company and enhance the sense of gain; Through a perfect and efficient training system, employees can grow at work, promote the progress of the enterprise and enhance the sense of belonging. Just like this, the talent strategy of the enterprise has a very solid foundation, and highly fit with the enterprise strategy, continuous coordination, become a strong booster of enterprise development!