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Market recovery opportunity - 2020 BATF Channel new product online release conference

Market recovery opportunity - 2020 BATF Channel new product online release conference

  • Categories:Company News
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  • Time of issue:2020-04-16
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Market recovery opportunity - 2020 BATF Channel new product online release conference

(Summary description)Thank you, thank you!

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2020-04-16
  • Views:0
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Since 2020, affected by the epidemic situation in the first quarter of the domestic economy nearly shut down, coating industry is also affected by the market economy. But in the fight against the epidemic, China's institutional advantages were brought into full play and the epidemic was quickly brought under control. Since March, the domestic market has recovered and developed rapidly. Driven by national policies and the effective control of the epidemic in China, the economic pace is expected to rise rapidly in the second half of 2020. The channel Business Department, as an important support for BATF 2020 development strategy, assists in the construction of channel system and realizes the establishment of a one-stop sales and service platform for small and medium-sized customers in China relying on dealer channels, which is a strategic priority of BATF. For this BATF group specially launched the new online press conference.

The leaders attending this forum are: Mr. Zhou Wei, vice President of BATFGroup, Mr. Liu Lei, Director of marketing and service System Operation Management Department, Mr. She Baoming, Director of Channel Business Department, Mr. Yuan Hui, Director of Marketing Department, Mr. Yu Yong, chief engineer of TS research center, Mr. Wei Rong, senior manager of Promotion Department.

Mr. Zhou Wei, vice president of BATFGroup, addressed the conference first. Zhou said that although the COVID-19 epidemic in 2020 has impacted the whole industry, we still see that it is also a good opportunity to turn the "crisis" into "opportunity". In recent years, BATFhas worked hard and accumulated profound internal skills. We are confident of winning the war. After careful study, the overall business goals and sales goals of the channel department remain unchanged. Based on sufficient market research, we also judge that the market recovery in 2020 will be very rapid, and the market activity and material prices will show first decline and then increase. And for the coating industry, driven by policy, this year's market demand changes little, will be a lucrative year!

Mr. Zhou Wei, Vice President of BATF Group

BATF actively responded to the crisis, and vigorously responded to the marketing work in brand promotion, marketing activities, product research and development and other aspects. Launched a number of channels customized products to meet the needs of market consumption upgrading. In the face of market integration, As a "waterborne coating overall solution provider", we will actively participate in the competition.

We believe that after the "battle", there will be a big governance, now we seize the opportunity period of 3-6 months, after laying the foundation, the fourth quarter to next year will have greater development opportunities.

She Baoming, Director of Channel Business Department

She Baoming, director of channel Business Department of marketing and Service system, told the excellent dealers of BATF that affected by the epidemic and the fluctuation of international crude oil price, the price of raw materials plunged and the market entered the red sea. Faced with sudden market changes, many dealers feel lost. However, the price war is only temporary. If you are deeply involved in the price war, you will eventually be eliminated. No industry can survive forever through the price war. Price war can never become the strategy of enterprises, the future competition will eventually return to the competition of brand, quality and service. The ability to provide product solutions determines who wins.

This new product release conference brings forth the new through the old, and increases the market activity and vitality on the basis of improving quality. BATF will continue to export more competitive products for the market, and is committed to helping dealers improve their business capacity, comprehensively enhance the competitiveness of customers in the market, and seek a win-win situation!

Channel new product release

Mr. Yu Yong, the chief engineer of TS, introduced the star products in the product line of inner wall pure flavor and outer wall colorful emulsion to the dealers attending the meeting. Analyze the change of market demand for interior wall products. Consumers' demands have changed from focusing on cost performance at the beginning to paying more attention to low-odor, low-VOC, green and sustainable products, and the trend of consumption upgrading is becoming more and more obvious. BATF is keen to capture this trend and constantly improve product quality. We start from the quality of raw materials, select high purity monomer, low odor emulsifier, at the same time, the use of our unique clean flavor stripping technology, double checks, products meet a high degree of environmental indicators. In recent years, colorful coating for exterior wall has become a popular product in exterior wall architectural coating, and insiders are optimistic about the development prospect of colorful coating. Our multi-color two-in-one emulsion is synthesized via RAFT polymerization control technology with high stability, strong cohesion and excellent water and white resistance. In order to solve the compatibility problem of colorful coating emulsion and protective adhesive, our company also launched a matching colorful protective adhesive, so that the stability of colorful coating is better.

▲ Mr. Yu Yong, chief engineer of TS Research center of the Group

Channel product promotion strategy

Mr. Wei Rong, senior manager of marketing and Service system Promotion Department, elaborated on the market competitive advantages of channel department products in detail. Corresponding to competing products, Weigong from the performance, price, brand advantages and other aspects of the dealers one by one. Help the dealers of BATF to seize the market more quickly and in a targeted way, and dig out sales growth points.

▲ Mr. Wei Rong, Senior Manager of Marketing and Service System Promotion Department

I believe that in the New Year, our manufacturers together, sincere cooperation, will be able to achieve further success!

BATF, your "waterborne coating total solution provider"!

Thank you, thank you!

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