On July 29, 2021 Guangdong Coating Industry Development Conference and innovation and development Forum with the theme of "Let the world see the splendor of Guangdong coating" will focus the global attention on jiangmen, the beautiful overseas Chinese capital.

　　Bud rich invited to participate in BBS, and start with the industry tongren industry collective "guangdong ring China" brand promotion plan, aims to paint supply chain upstream and downstream of the communication and cooperation, common development of mining industry of certainty, growth, innovation, guarantee the high quality of industry brand development level and international competitiveness to make due contributions.

　　Group Vice President Chen Xianghui attended the interactive session of the forum (first from the right)

　　01

　　Hard work continues wonderful

　　China's coating industry in the complex international and domestic environment under the great changes, the whole year 2020 to achieve output and profit growth. Thanks to the economic cycle, total output in the first five months of 2021 was 10.0683 million tons, up 25.8 percent from the same period in 2019. Although whole resuscates, but the Chinese coating that is assuming global coating to develop important engine, the test that is experiencing international upstream and downstream raw material price rises generally however, operating profit declines.

　　In 2021, the same experience of raw materials in the price of budd rich, steady development at the same time, but also to the world to show the coating ecosphere in the wonderful side. In the dialogue session of the forum, Chen Xianghui, vice President of BATF Group, from the perspectives of macro, economic, social, political, micro and geographical advantages, Daydreamer with infinite "market", "future", "industrial heritage" and "there's a feeling of entrepreneurs in struggle", "product homogeneity" and other sets of keywords of guangdong coating was described and the future development direction, he said only insist on hard skills, in the case of uncertainty do determine, to continue more wonderful.

　　Group vice president Chen Xianghui attended the forum interaction

　　02

　　We will jointly promote green and high-quality development across the industrial chain

　　As an important member of the coating industry,BATF, together with more than 300 coating enterprise representatives and industry experts, witnessed the birth of the 9th leadership of Guangdong Coating Industry Association, which opened a new chapter of the "14th Five-year" development plan of guangdong coating industry.

　　△BATF serves as "Executive Vice President unit of the 9th Council of Guangdong Coating Industry Association" (first from left)

　　△Yang Wentao, vice President of Product RESEARCH and development System of BATF, served as "Technical Expert Committee of the 9th Council of Guangdong Paint Industry Association (expert member)"

　　During the 13th Five-Year Plan period, Guangdong coating industry has developed rapidly and has become one of the fastest growing regions in the national coating industry. BATF has made remarkable achievements in brand building, R&D achievement transformation, supply chain construction, talent construction, platform construction, environmental protection management and other aspects, making outstanding contributions to the high-quality development of Guangdong coatings.

　　△BATF Was awarded the "13th Five-Year plan" Outstanding Contribution enterprise in Guangdong Coating Industry (fourth from the left)

　　In addition, according to the current situation of the coating industry and the development direction of the coating industry in Guangdong Province, the Guangdong Coating Industry Association released the "14th Five-year" Development Plan (2021-2025) of the Coating industry in Guangdong Province, which is led by the Guangdong Coating Industry Association and jointly compiled by 57 coating and industrial chain related enterprises. It is of great significance to promote the healthy development of guangdong coating industry and the deep integration of upstream and downstream industry chain of coating industry.

　　△BATF was employed as the "14th Five-year plan" Planning Unit of Guangdong Coating Industry (first from the left)

　　03

　　The industry leader deserves his name

　　In particular, bud rich adhering to the "create value for customers" beginner's mind, the heart world waterborne coatings, early planning, deployment, active practice double carbon strategy ahead of time, to build industry high-quality green health development has played a positive role, won industry recognition, stand for architectural coatings emulsion manufacturing backbone, It has been awarded the title of "leading enterprise in Guangdong coating industry", which is worthy of its name.

　　△BATF was awarded the title of "Leading Enterprise in Guangdong Coating Industry" (first from the right)

　　04

　　Yue ring China, enhance the brand

　　In order to drive the high-quality development of coating enterprises, "brand promotion" is imminent. In order to integrate the development of upstream and downstream industrial chain, BATF actively participates in the "Yuexiang Global" 2021 Guangdong coating industry brand promotion plan, aiming at enhancing product value, creating brand effect and enhancing enterprise and industrial competitiveness through research and development, supply chain, marketing and service fields.

　　△Chen Xianghui, vice President of BATF Group (first from left) attended the launch ceremony of "Yuexiang Global" 2021 Brand promotion plan of Guangdong paint industry

　　05Imagine the future, green win-win

　　In the future, BATF will cooperate with coating industry association and upstream and downstream industry chain enterprises, with innovation-driven, green development as the engine, in line with the purpose of open, cooperation, sharing, win-win and integrated development, and jointly promote the green and high-quality development of the whole industry chain of China's coating industry during the "14th Five-Year Plan" period. Create a new future for China's coating industry, make due contributions to achieve carbon peak, carbon neutrality, let the world see the wonderful green, healthy and high-quality development of the industry.