Important "information" from coating Conference

On April 9 ~10 days, sponsored by China coating industry association, the 2020 China international coating congress that badefu group hosts co-organizes as agreed and comes. At the time of the global epidemic, the conference coordinated resources of all parties, creating the first large-scale online conference in the coating industry. Ms. Sun Lianying, president of China Coating Industry Association, gave a comprehensive analysis and interpretation of the economic operation of the coating industry in 2019 and the opportunities and challenges in 2020 with the title of "Strive to create a new situation of high-quality development of The Coating industry in China". Mr. Liang Qiansheng, president of BATF Group, was invited to address the conference.

Sun Lianying, President of China Coating Industry Association

Mr. Liang Qiansheng, President of BATF Group

1. Why are the "three sections" the main line of the conference?

The main theme of the conference is "three major sectors" : policy leading industry development, market promoting industrial upgrading, technological innovation and environmental protection.

Policies and policies not only bring direction, but also bring new opportunities to the coating industry. The country insists that housing is not speculation, real estate will not significantly decline. Hardcover room decoration collection will make large enterprises and high-quality medium-sized enterprises benefit. The reconstruction of old cities will be accelerated, and local enterprises with a certain foundation and scale will benefit from this policy.

Take market demand as the guidance, take customer as the center. Consumers' requirements for quality, environmental protection, health and function are further improved, and consumption is constantly upgraded, bringing vitality to small and beautiful, small and specialized small and medium-sized enterprises. New concepts, new technology to bring innovative products and interior wall art coating, exterior wall imitation stone coating because of more beautiful, more personality, more excellent will be more and more picky consumer groups favor.

Technological innovation is fundamental. Focusing on the low end of the market, competing on price and squeezing raw material prices, squeezing the creativity of the entire industry, is unsustainable. To increase investment in RESEARCH and development and environmental protection and drive the virtuous cycle of the industry by innovation is the development of high quality.

Second, coating industry is more mature, to the direction of high quality development

Ms. Sun Lianying, president of China Coating Industry Association, said in the keynote report that in 2019, the annual output of the coating industry reached 24.388 million tons, a year-on-year growth of 2.6%; Main business income reached 313.232 billion yuan, down 0.6% year on year; Profits totaled 22.953 billion yuan, up 9.4 percent year on year. Throughout the year, the overall operation has been stable, steady progress, steady to a good situation. Difficulties are always temporary. The long-term sound fundamentals and upward trend of China's economy have not changed.

At present, China's annual coating output ranks the first in the world, and profitability is improving. Gradually realize the transformation from coating power to coating power, high quality development has become the trend of the industry. Product function upgrade, environmental performance upgrade, service upgrade constantly into the enterprise development strategy. For this purpose, the Chinese coating Conference specially established "scientific and technological achievements appraisal Committee"

▲ Launch ceremony of scientific and Technological Achievements Appraisal Committee

Third, trend: consumption upgrading is unstoppable

From the perspective of demand, in recent years, the sustainable development direction dominated by health, environmental protection and energy saving has increasingly become the first demand of consumers. Consumers' demand for environmental protection, function, quality and decoration of products is constantly upgraded. The consumer group mainly born in the 1980s and 1990s is more inclined to personalized consumption. Home decoration art coating, exterior wall imitation stone coating wind water. From the perspective of policy, the national product environmental protection standards of enterprises continue to improve, on industrial wastewater, waste treatment and discharge requirements are more and more strict, but also force coating enterprises to face environmental transformation and upgrading.

Four, declassified: Bardfel's five initiatives

Mr. Liang Qiansheng, president of BATF Group, said in his speech that this year marks the 20th anniversary of the establishment of BATF. We have designated 2020 as the "Year of Gratitude" and would like to express our gratitude to all entrepreneurs in the coating industry. We also look forward to the next 20 years, we can better serve customers, contribute to the healthy development of the coating industry chain. Therefore, in recent years, we have worked hard to improve our internal skills and carried out a series of ideological and cultural sorting and management system reform.

In terms of ideological and cultural construction, we are determined to "create excellence and be a respected enterprise". This represents our attitude, always in the pursuit of more excellent road, never satisfied with the status quo, never stop self-innovation and breakthrough; Returning to our original intention, our mission is to create value for customers, seek happiness for employees, and make contributions to the society. We know that customers are the reason for our existence, while employees are the foundation of our survival, and society is the soil for our development.

In the management system construction, we insist on learning advanced management concepts and methods. Breaking away from empiricism, the company has carried out a series of business reforms, such as integrated supply chain management reform ISC, integrated product development reform IPD, and human resources three-pillar reform. In terms of talent management, we have introduced a number of high-end talents in r&d, production, marketing, operation and other aspects. Set up a system of talent echelon, and constantly inject fresh blood into the company.

In terms of marketing strategy, we adhere to the "waterborne coating overall solution provider", and strive to get through upstream and downstream, to provide better products and more efficient services for the coating industry. During the epidemic, we responded quickly to customers' needs through Internet and telephone, overcame difficulties, ensured supply, and helped customers make reasonable stock plans.

In terms of supply network layout, we have actively optimized the national supply network outlets and shortened the supply radius. The newly built Cangzhou factory will be put into operation this month, and the strategic layout of the national market has been preliminarily realized.

In terms of product technology, we actively respond to the old city reconstruction, renovation policy, launched cost-effective, environmental protection, easy construction, easy maintenance products. Strengthen functional product development, respond to customer's personalized needs, and empower customer's product technology. According to the direction of the new national infrastructure, strengthen the research and development and launch of waterborne industrial products, and create new business growth points for customers.

BATF adhere to the customer as the center, for customers to create value for the mission. BATF from the product technology, market service, management three directions to actively seek change, face up to the difficulties, to deal with the crisis. We believe that as long as the upstream and downstream of the industrial chain work together, we will be able to turn the crisis into opportunities. We are working together to open up the situation, forge ahead and make progress steadily.

Thank you, thank you!