On April 21, 2019, the 2019 Strategy and new product release conference (Chongqing Station) was held in Metropark Hotel Chongqing under the theme of "New strategy, new products and new development", sponsored by BATF Group. More than 200 people from old and new customer representatives from southwest China and leaders of BATF Group attended the conference to discuss the development trend of the coating industry and discuss cooperation plans in 2019.
BATF 2019 strategy and new product release Conference (Chongqing Station)
The conference invited Mr. Li Fu, secretary General of Chongqing Coating and Painting Industry Association, Mr. Zhang Mai, Deputy Secretary General, Mr. Wang Weidong, President of Building Waterproof Engineering (Material) Professional Committee of Chongqing Building Materials Association, Mr. Luo Xiaosheng, secretary general to give guidance. Mr. Zhou Wei, Vice President of BATF Group, Mr. Chen Xianghui, Vice President, Mr. Zhang Xiaowu, General Manager of marketing system, Mr. Liu Lei, Director of Operation Management Department, Mr. Li Shaohua, director of Southwest Region and other executives attended the conference.
BATF 2019 Strategy and New Product Release Conference (Chongqing Station)
Mr. Zhou Wei, vice president of group marketing, delivered the welcome speech
Mr. Zhou extended his warmest welcome and sincere thanks to all the guests for their support and trust in BATF over the years. Mr. Zhou pointed out that since its establishment in 2000, Baofu has always been developing and improving itself by focusing on customer needs. Today, BATF has ranked first in market share for several years in a row, and already has the first complete supply chain system in China. It has laid out six production bases in the country. With the country's first scale of RESEARCH and development system, continue to provide customers with the latest coating overall solutions; With the country's first marketing service network, service to the country's 10,000 customers. Today, BATF is already a leader in the industry, although small achievements, but feel pressure.
With the paint market overcapacity, national environmental protection policy, market consumption upgrade and so on, industry competition will be further intensified, an excellent enterprise only take the initiative to change, positive strain, in order to survive and develop, in order to peer with The Times. At the same time, BATF is also working on his health and internal skills. To this end, BATF has made careful preparations and carried out comprehensive reforms in management system, such as IPD research and development reform, integrated supply chain reform and human resources reform. In terms of talent preparation, we have introduced a number of r&d, production, operation, human resources, marketing and other professional high-end talents, as well as a considerable number of management training programs; In terms of business planning, we put forward the "waterborne coating overall solution provider", and expanded our business from building interior and exterior coating to waterborne solution for the whole house, boosting the rising tide of waterborne.
In the face of new opportunities and challenges in the industry, BATF has the ambition and responsibility to advance. Only by staying true to why we started out, sticking together in times of trouble, standing higher, seeing farther and taking more concrete steps can we usher in a better tomorrow.
Mr. Zhou, vice president of BATF Group, delivered a speech
Paint industry experts share industry trends
Mr. Li Fu, secretary general of Chongqing Coating industry Association, Mr. Zhong Youli, sales general manager of Jiangmen Riyang Decoration Materials Co., LTD., and Mr. Shi Qinglin, general manager of Zhitao Qinglin Enterprise Management Consulting Co., LTD., were invited to share.
Mr. Li Fu conducted the "Regional industry development trend analysis" report at the conference, he said, BATF adhere to scientific and technological innovation, promote the development of the western coating industry, he on behalf of Chongqing Coating industry Association to BATF express sincere thanks. And stressed that in the 13th five-year later period, the country will increase the production of paint emissions supervision, while increasing the application of water-based paint promotion. At the same time, Mr. Li Fu mentioned that in the first quarter of 2019, Chongqing achieved a GDP of 50.23 billion yuan, with a year-on-year growth of 6%, and the city's economy continued a good development trend of steady progress. He said, coating enterprises to speed up the pace of industrial upgrading, optimize the product structure, in order to take chongqing economic take-off of the east wind rapid development!
Analysis report on regional industry development Trend
Chongqing coating industry association secretary General Li Fu
Mr. Zhong Youli shared the course "Development Trend of Interior Wall Coating" at this conference. He said that with the rapid development of the art coating industry, product color standardization is the future market trend. In the future, through the application of high-tech computer color matching and modern display and promotion means, combined with the designer's control of space and color collocation, consumers can freely choose their own personality, suitable for their home atmosphere of the artistic effect. At the same time, he emphasized that environmental protection and clean taste, high permeability primer, thick coating anti-crack waterproof, anti-adhesion finish, high gloss and yellowing resistant cover, net taste zero addition, aldehyde removal, stain resistance are the seven requirements of the performance of future art coating products.
Report on the development trend of interior wall coatings
Jiangmen Riyang decoration materials Co., LTD. Sales general manager Mr. Zhong Youli
Mr. Shi Qinglin made a course sharing of "Suggestions on the development of small and medium-sized painting enterprises" in this conference. He pointed out that with the transformation of China's economy from high-volume growth to high-quality development, China's private economy has also entered a stage of transformation and upgrading, reform and development. For coating enterprises, especially small and medium-sized coating enterprises, to "innovation strain, forge ahead", from marketing, training, research and development, management four aspects of innovation, staring at end users, do a good job of differential marketing, strengthen construction ability, practice execution, but also to avoid falling into vicious competition at low prices. "Creating value" and "identifying differentiation" is the root of the rebirth of the enterprise to achieve a breakthrough in adversity, leapfrog development!
Sharing of "Suggestions for the Development of Small and Medium-sized Painting Enterprises" course
Shi Qinglin, general manager of Zhitao Qinglin Enterprise Management Consulting Co., LTD
Strategic planning, new product market trend sharing
Senior executives of BATF Group analyzed and summarized the company's development strategy, development trend of exterior wall coating products, waterproof market trend, waterborne industrial paint market trend and other aspects in detail.
Mr. Chen Xianghui, Vice President of Baofu, said that as a leader in the emulsion industry, Baofu has a detailed and comprehensive analysis of upstream raw material suppliers, downstream coating market, real estate market and national macro economy. In the future, Baofu will vigorously support new and old customers, hand in hand with customers, and develop together!
Mr. Wei Rong, senior manager of the Marketing Department of BATF Group, said that BATF, as the largest manufacturer of architectural paint emulsion in China, has rich industry experience and resources. In the future, BATF will continue to provide partners with a complete set of products and service solutions, adhere to customer service, customer achievement!
BATF Strategic Planning report, Vice President Chen Xianghui
Report on development Trend of Exterior Wall Coating, Senior manager Wei Rong
With the increase of capital construction investment and the widening of waterproof application field, the market competitiveness of waterproof products will be further enhanced. Mr. Zhang Zisheng, market strategy Department & Waterproof product Line Director of BATF Group, said that BATF will continue to increase investment in waterproof products, seize opportunities with customers, and consolidate the position of waterproof market together.
Under the background of high pressure of environmental protection and increasing oil ban, "replacing oil with water" is a trend and even a responsibility. Mr. Tang Runling, manager of market Strategy Department of BATF Group, said that BATF is committed to promoting global water-based, conforming to the trend of The Times, walking with The Times, and working with customers!
As a national high-tech enterprise, BATF has strong research and development strength. Mr. Wang Wenyi, senior coating application engineer of BATF Group, said that BATF will adhere to scientific and technological innovation, and is willing to work with customers to create high-quality products and win-win future!
"Waterproof coating development trend" report, market strategy department director Zhang Zisheng
"Waterborne industrial paint market trend and new product release" report, manager Runling Tang
BATF 2019 New Products report, senior coating application engineer Wang Wenyi
Southwest region excellent customer representative cooperation and sharing
Mr. Zeng Deqing, General Manager of Guizhou Zhongya Gaoke Coating Co., LTD., and Mr. Yu Qiang, General manager of Chongqing Duolun Building Materials Co., LTD., as excellent customer representatives of BATF , expressed their great pleasure to attend this conference. In the process of cooperation with BATF, They were deeply impressed by the professional knowledge, considerate service, the courage to innovate, the courage to be the first, and the integrity of the business. And full of confidence in the next step of cooperation between the two sides, willing to grow together with BATF!
Mr. Zeng Deqing, general manager of Guizhou Zhongya Gaoke Paint Co., LTD
Mr. Yu Qiang, general manager of Chongqing Duolun Building Materials Co., LTD
In order to thank all the friends who came from afar, a dinner party was held in Metropark Hotel Chongqing on the evening of April 21st. At the beginning of the dinner, Mr. Zhou Wei, vice president, together with the leaders of BATF Group marketing system, made a toast to the guests.
A toast ceremony
In order to thank the southwest partners for their support over the years, this dinner specially set up the "Excellent Partner Award" to thank the excellent partners for their strong support to BATF Company.
Outstanding Partner Award presentation session
In order to reflect the good vision of BATF Company "working with customers to create a green and healthy life", this dinner set up a number of programs such as "Run to Glory", "Fragrance of a Big Country", "Youth", "Dancing ice" and so on, bringing a magnificent visual feast to the guests.
"Rush to Glory," "Fragrance of a Great Nation,"
"Youth" and "Dancing ice"
In the middle of the wonderful performance, there was a lucky draw, including "Bafang Laicai Award", "Virtue World Award", "Fuxin Award" and the ultimate prize "Hongfu Award from Heaven", which pushed the atmosphere of the dinner party to a climax and reflected that BATF and customers are one family!
An exciting raffle
Finally, Mr. Zhou Wei, vice president of BATF marketing officers and soldiers singing "True heroes", a song, making people feel surging, full of passion, reflects the BATF people are not afraid of difficulties, break through obstacles, dare to shine a sword fighting spirit!
Zhou said that the conference aims to strengthen the substantive exchanges with partners in the southwest region, in order to establish a better customer service system. In the future, BATF company will reward customers with the most reasonable price, the most perfect service and the best quality products. Customer demand-oriented, to improve customer production efficiency, production quality as the goal, constantly introduce advanced technology at home and abroad, to bring customers the most comprehensive on-site solutions, create value for customers, grow with customers!
General Zhou and BATF soldiers sing "True Heroes"