On the morning of June 3rd, Mr. Liu Shanjiang, Chairman of Hebei Chenyang Industry & Trade Group Co., LTD., Mr. Liu Tong, Executive Vice President, and Mr. Duan Jinyong, procurement director were invited to visit the headquarters of BATF Group for cooperation and exchange. Mr. Liang Qiansheng, president of BATF, led by Mr. Zhou Wei, Vice President of BATF, Mr. Zhang Zhenyuan, CFO of finance Center, and Mr. Yang Wentao, director of R&D Center received Chairman Liu personally.
Chenyang is a legend in the coating industry. In 1998, Chenyang Industry and trade Group was established in Baoding city, Hebei Province. The company focuses on the research and development and production of waterpaint products, and actively advocates the concept of green environmental protection. In more than ten years, from the initial trading company successfully transformed into a leader in China's waterborne paint production enterprises, to achieve the domestic waterborne paint industry leapfrog development.
1. Strategic cooperation has yielded fruitful results
BATF and Chenyang have many years of cooperation, it can be said that the origin is deep. General Manager BATF Liang first of all to chenyang Liu Dong's arrival to extend a warm welcome. Visiting the site, Mr. Wu Tingshu, strategic account director of BATF, first elaborated on the cooperation between BATF and Chenyang in recent years. BATF and Chenyang started to do business from 2011 to 2015, and the cooperative relationship between the two sides began to improve by leaps and bounds. The scope of cooperation expanded from a single product to a full line of products, and the business volume increased year by year.
In 2016, Baofu and Chenyang established a strategic partnership based on harmonious, stable and rapidly growing business. It aims to guide the direction of environmental protection, prevent major business risks, joint research and development, in-depth cooperation, sharing information and so on. 2019 will be a year full of opportunities and challenges, the cooperation between BATF and Chenyang will be more stable and solid!
(2) Joint development with bright prospects
Chenyang has never stopped developing and innovating since its inception. At present, Chenyang company has built the only academician workstation of water-based coating in China, and cooperated with the Engineering Research Institute of Chinese Academy of Sciences to establish water-based coating nanomaterial laboratory. It has established R&D centers in Baoding and Shanghai, and announced the establishment of an overseas R&D center in Germany with China Association for Science and Technology. It has applied for more than 700 patents, 300 authorized patents, and participated in the formulation of more than 50 national and local standards. On December 6, 2018, BATF and Chenyang Waterpaint qiangqiang co-founded the joint laboratory. The cooperation in the technical field will better provide customers with feasible environmental protection coating solutions through innovation and research and development of raw materials, and inject a new impetus to better promote water-based coating and build a green ecological industrial chain.
General Manager Liang accompanied Chairman Liu to visit BATF R&D Center. Mr. Yang Wentao, director of R&D Center, made on-site explanation and visited the joint laboratory of BATF & Chenyang. Mr. Yang introduced the research and development progress of the joint laboratory in detail. The joint laboratory has completed two development projects, and three other joint development projects are well under way. BATF and Chenyang will take technology as the link, joint research and development, reflecting the powerful power of environmental protection and science and technology.
(3) Industry discussion, jointly cast the future
During the visit, Mr. Liu Lei, director of marketing system operation and management, introduced the general situation of coating industry in Guangdong Province and the development of key coating enterprises in Guangdong province. Mr. Zhou Wei, vice President of BATF, made an in-depth analysis of the national industry development from January to May of 2019. After a long period of adjustment, the global economy is gradually recovering. China's economy has shifted from a period of rapid growth to a stage of high-quality development, and the real estate industry has entered a period of large inventory, low growth and steady development. After experiencing extensive explosion growth, coating industry differentiation, mainstream began to green, standardized, professional direction. Coating industry through a series of survival of the fittest, a benign industry chain is preliminary formation.
During the visit, General Manager BATF Liang and Chen Yang Liu Dong presented souvenirs to each other. The visit of Chairman Liu of Chenyang is of far-reaching significance for deepening the exchange and cooperation between BATF and Chenyang. Chenyang waterborne paint as the largest domestic waterborne paint enterprise its "waterborne paint to create a healthy life" enterprise mission and BATF "promote global waterborne" brand concept happens to coincide. In the ever-changing and competitive market environment, BATF is willing to develop with Chenyang. Contribute to the goal of "promoting global waterborne"! Together casting paint industry bright future!