On May 17th, the high-quality development conference of the China Building Decoration Materials Association, themed "Building the Core of Coating, Painting a Smarter Tomorrow," was grandly held at the Pullman Hotel in Shunde, Foshan. The conference was hosted by the Architectural Coating Branch of the China Building Decoration Materials Association and was attended by over a thousand participants, including leaders from paint production enterprises, related industry associations, architectural coating experts, painting construction companies, real estate developers, raw material suppliers, and media. The conference aimed to respond to the national call for green development under new circumstances, promote technological innovation and product upgrades in the architectural coating industry, and support the development of the industry and enterprises.
As a prominent building coatings wholesaler and co-organizer of the event, BATF Group was represented by Mr. Zhou Wei, the rotating CEO of BATF Group, Ms. Ding Rui, the General Manager of the South China Sales Center of BATF Group, and Dr. Shu Shuji, the General Manager of the Innovation and Research Center of BATF Group and the Dean of the Shanghai Innovation Research Institute. During the conference, Dr. Shu Shuji delivered a keynote speech titled "BATF's Innovative Services for the Green Building Materials Industry," providing a detailed analysis of the current status and future development trends of green building materials. BATF Group is committed to supporting the development of green building materials by adopting a low-carbon approach throughout the entire supply chain, from raw materials to applications, to provide customers with products that offer higher performance, efficiency, and health and environmental protection.
Leading with Green Innovation and Technology
Promoting the green and low-carbon high-quality development of the coating industry, technological innovation is key. BATF has been dedicated to "promoting the water-based transformation of global coatings" and places great emphasis on product innovation and research and development investment. With the launch of the Shanghai Innovation and Research Center, BATF has achieved a "dual R&D" technological innovation model covering South China and East China. The group invests substantial R&D funds annually, introduces cutting-edge equipment, software, and builds a professional team, focusing on the research of new products and technologies to better provide value to customers.
Digitalizing R&D to Support the Healthy Development of the Industry
Since 2018, BATF has introduced and continuously optimized the Integrated Product Development (IPD) process, establishing a set of integrated product development processes tailored to its business needs. In this process, BATF focuses on customer-oriented requirement management and decision review, setting up a requirement management PMT team and a requirement review operation mechanism. Additionally, BATF has changed the old product development thinking and work mode, clearly planning tasks and responsibilities for the pre, mid, and post periods, and promoting the product lifecycle process through team collaboration to ensure product quality and innovation. After product promotion, BATF continues to collect and analyze sales data, optimize the product line in a timely manner, and promote the healthy development of the product line through performance optimization and overall solutions.
Low-Carbon Coatings Lead the Future of the Industry
The country has proposed to strive to reach a peak in carbon dioxide emissions before 2030 and achieve carbon neutrality before 2060. As a supplier of building emulsions and a recognized building coatings wholesaler, BATF has implemented clean production, energy saving, consumption reduction, pollution reduction, and efficiency enhancement in its production operations, minimizing the environmental impact of the entire product lifecycle. At the same time, BATF has increased investment, continuously optimized supply chain production efficiency, reduced production energy consumption, and shortened transportation radius, making energy saving and carbon reduction an important indicator of corporate development. In terms of research and development, BATF relies on the industry-leading technology platform to accelerate the comprehensive carbon reduction upgrade of products, solving the carbon emission problems in the coating formula from the source, and has launched a series of low-carbon products, such as the low-carbon high water resistance white multi-color continuous phase emulsion RS-3866, low-carbon zero film-forming high-performance true stone paint emulsion RS-9970, and low-carbon semi-film-forming high-quality true stone paint RS-9721. These products not only help to achieve low-carbon economic goals but also enhance the competitiveness of architectural coatings.
"Low-carbon" is a major national strategy, and achieving "low-carbon" goals is an inherent requirement for the high-quality economic development of the country. Under the background of "low-carbon," BATF has taken a pragmatic approach to answer the new trends of the new era, facing the changes of the economic cycle, the market of consumption upgrading, and the changes of consumer demand iteration: green is the background color of high-quality development in the coating industry. Green, low-carbon, environmental protection, sustainable, and high-quality development are interlocking and complementary. BATF will continue to drive the industry's high-quality development with technological innovation.
