From August 7th to 9th, the 2024 China International Coatings Expo, alongside the 22nd China International Coatings Show, was grandly held in Shanghai. With an exhibition area exceeding 100,000 square meters, the event attracted over 800 exhibitors and more than 100,000 professional visitors. As an annual event in the coatings industry, this expo is a significant occasion. As a leader in the niche market of water-based emulsions, Bader Group made a prominent appearance with a variety of low-carbon products and innovative solutions, injecting new vitality into the coatings industry.
▲ Event Highlights
During the exhibition, Bader Group’s CEO, Gong Yanglong; General Manager of the Innovation R&D Center and Director of the Shanghai Innovation Research Institute, Shu Shujun; General Manager of the Building Materials Division, Mai Shihua; and General Manager of the Water-Based Industrial Division, Liu Fengjuan, were present at the booth to engage with visitors. They discussed new trends in the industry and provided in-depth explanations of Bader's innovative solutions and products. Liu Pujun, President of the China National Coatings Industry Association, along with several industry leaders and experts, also visited Bader's booth for guidance.
Under the theme "Beyond the Present, Pursuing a Carbon-Neutral Future," Bader Group created a low-carbon technology pavilion that showcased its innovative products and solutions across four key sectors: architectural coatings, waterproofing, water-based industrial coatings, and building materials. The pavilion provided industry professionals and clients with a unique experience. The steady stream of industry professionals who visited the pavilion expressed deep interest in Bader's exhibits, leading to fruitful discussions that laid a solid foundation for future collaboration and mutual success.
The low-carbon technology pavilion garnered significant media attention during the exhibition, with several media outlets conducting on-site interviews. Dr. Shu Shujun provided detailed insights into the pavilion's design concept and shared his thoughts on industry trends, future opportunities, and challenges. He also elaborated on Bader's sustainable development philosophy, strategic layout, technological breakthroughs, low-carbon products, customer empowerment, and service measures, offering the industry a more comprehensive understanding of Bader Group.
▲Media Interviews
Since its inception, Bader Group has been committed to water-based research and development, creating eco-friendly products and steadfastly pursuing a path of low-carbon, environmentally friendly, and sustainable development. With the mission of "promoting global water-based solutions," Bader has actively contributed to the green and healthy development of the industry. In terms of R&D, the company leverages its industry-leading technology platform to advance the overall carbon reduction of its products. It offers green and environmentally friendly product solutions in the fields of architectural coatings, waterproofing, water-based industrial coatings, building materials, and new materials. Bader has also developed low-carbon emulsion products to meet the market's demand for green products. In production, Bader practices clean production methods to minimize environmental impact throughout the product lifecycle, implements smart manufacturing to improve efficiency and reduce energy consumption, and continues to shorten its delivery radius, aiming for a goal of reducing the radius to 150 kilometers. Through these actions, Bader is continuously building a green supply chain system.
Bader Group remains "customer-centric," not only innovating new products to meet market demands but also providing product solutions to enhance market experience. As a primer emulsion exporter and a leader in the water-based emulsion sector, Bader has fostered unique industry competitiveness. In 2024, Bader Group established the strategic guideline of "advancing through stability and forging ahead by breaking barriers." While maintaining its leadership in the architectural coatings market, the company will continue to increase its strategic investments in new fields and materials to achieve diversified development. Simultaneously, Bader will deepen reforms, strengthen its internal operations, and develop a more scientific operational system, enabling the company to move forward with greater stability, strength, and speed.
Looking ahead, Bader will continue to actively respond to the nation's "dual carbon" goals by enhancing the quality of the industrial chain through technological innovation and industrial restructuring. By doing so, the company aims to build strong core competitiveness and achieve high-quality development while contributing to the green and healthy growth of the coatings industry.
